Lawrence McDonald

Urban Media Inc. President and CEO, Creative Director

A creative visionary, Lawrence McDonald is a much sought after branding specialist and cross-platform strategist. With extensive experience working in all mediums – print, radio, television production, advertising, marketing, branding, new media, and mobile delivered content – Lawrence has a deep understanding of what each has to offer and how they all converge.

A gifted and intuitive big ideas person, Lawrence has the unique ability to not only envision original and creative ideas, but also the hands-on skills to transform complex, often abstract concepts, into effective campaigns that deliver results.

As an award winning Television Creative Director, Broadcast Network and Program Brand Consultant/ Creative Strategist, Lawrence has the expertise to work directly with clients to build and create strategic design concepts across all media platforms.

Lawrence has a proven track record of effectively managing the launching, branding, creative and positioning for a number of large television networks and specialty channels.

Urban Media is the culmination of Lawrence’s 30 years working as a director, producer and creative director in advertising agencies, and as a branding specialist in the broadcast, film, advertising and sport industries.