Brand Strategies

We at Urban Media live and breathe brand evolution.

Building brand-enhancing and profitable marketing solutions using state-of-the-art technologies and mobile platforms is what we do best. When we work with our clients we believe that success is built on the idea first, and the medium second. At Urban Media we believe making a connection with your target audience stems from telling the story of your brand and inviting your audience to be a part of something meaningful!

We work with our clients to build tailored solutions motivated by content and stimulating emotion behind the brand. Whether you want to use traditional avenues (television, radio, print), or establish your position in a mobile/technology driven environment, we at Urban Media have the knowledge and expertise to create a strategy that speaks to you and your clientele.

At Urban Media we drive change.

Mobile Media

Imagine the power of you – multiplied!

As the Smartphone revolution builds momentum, we realize the need to ensure our clients are able to reach out to their customers in a mobile-friendly format. Too often the mobile experience is ignored in favour of desktop designed content. Today, it is necessary to address both formats in any campaign.

Many Fortune 500 companies have begun shifting their campaigns toward mobile platforms and social media. Those who have not adequately addressed the rapidly growing mobile consumer market are starting to get left behind. We’re constantly expanding our capacity to effectively use social media and technology-based advertising, offering the power of the campaign – multiplied!

For those who are shy reaching out with new mediums, or want to amp up their brand-image, we have the ability to build target-specific, quantifiable campaigns incorporating the following platforms:

• QR Codes (and other barcodes)

• Social Media
  • Twitter
  • Facebook
  • LinkedIn
  • Foursquare

• Mobile platforms
  • YouTube
  • Mobile delivered content
  • Production of multiplatform content
  • Shazam
  • Google Goggles
  • Blogs
  • E-Commerce
  • Augmented Reality
  • Web and Mobi Web sites
  • Flickr

Social Media

At Urban Media we believe in instilling emotional connections to your brand, and we know that social media has opened the doors to establish an up-close and personal relationship with your customers. Social media marketing is not a passing fad – it’s a fundamental shift in the way we communicate.

Take a look for yourself:

• 96% of Millennials have joined a social network
• 34% of bloggers post opinions about products and brands
• 78% of consumers trust peer recommendations
• 25% of search results for the world’s top 20 largest brands are links to user-generated content

We help develop appropriate uses of social media outlets in sync with your brand to deliver content and develop relationships with your customers that will allow them to feel they belong to your community: a place where your passion and expertise for what you do can shine, where you build a foundation of trust, and where you allow your customers to take part in developing your products and brand.

For example, Facebook can be used to engage your customers with new information in a mobile format, while still being able to direct them to your main website for purchases or more information. These alternatives create a positive mobile interaction without building or rebuilding an entire website.

Your customers have a voice and social media has the ability to affect the bottom line of all your marketing efforts – so join the conversation!