Television Production

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Testimonials

“As Creative Director Lawrence was charged with the responsibility of creating the look and feel of our new station – hundreds of pieces of animations, including program openings, promotional tool kits, station ID’s and interstitial animations. The results were spectacular – a successful campaign that spoke to our target demographics and communicated our message in a meaningful way.”
Johnny Michel, Vice President of Program Production and Promotion Channel M

“I hired Lawrence as Creative Director to launch high profile prestige brands such as MTV Canada, MTV 2 and TV Land. A constant source of ideas, and excellent manager of people, a creative force who’s ego is in check and his energy is always on fast forward.”
Wayne Sterloff V.P Specialty Networks, MTV Canada, MTV 2 Canada, and TV Land

“The programming team at Shaw has enlisted Lawrence McDonald’s creative services on a number of projects over the past five years. Whether it’s a new look for our station, the creation of television intros, or promotions, or designing our studios. Lawrence has continually demonstrated that he has the resources, the skill and the creative abilities to consistently deliver outstanding work.”
Carmen Salerno Program Manager, Shaw Cablesystems G.P.

“Lawrence McDonald is one of the finest television producers/directors I have worked with in my 20 years in this business. And, anyone with a chance to contract this immensely brilliant and talented creative force should spare no expense and do so forthwith.”
Harry Phillips ABC Network News (Primetime & 20/20) Los Angeles

“Lawrence played an important role in one particular project, a documentary that received an Oscar nomination. Lawrence devised a beautiful and evocative opening for the documentary on Dr. Peter, a young Vancouver physician with AIDS. Lawrence also created the key transitional sequences in the story.”
David Paperny, Paperny Films Vancouver

“His positive attitude, patient demeanor and creative thinking rub off on those he comes in contact with. He is highly respected among his colleagues in the industry.”
Sarah MacDonald Director of Programming, Television and New Media Knowledge Network

“I could go on and on about Lawrence, he is a team leader, an effective manager, an experienced creative director in promotions, marketing and advertising, an accomplished television producer/director and has an amazingly creative mind.”
Jennifer Smith Vice President and General Sales Manager The Beat 94.5FM Vancouver